Amy Jo and her team tasked us with creating a down-to-earth introduction of their company. We chose a light-hearted, easy to view format; that focused on personal interviews, and hand-drawn graphic explanations for their viewers. A comedic song was chosen to compliment the video.
Shot by Eric Cannon. Concept by Cheryl Sakai/Keith Ray. Edit by Keith Ray.
How do you introduce a company built on tracking Social Media metrics and statistics, to a world not yet understanding of the concept?
With comedy, and light-hearted explanation.
Digital Royalty contracted us to create a video to showcase “what they do, and who they are”.